As we already know, having our own website is key to the relationship with our customers and to the expansion of our business. The choice of the name of that website and the internet callsign with which we are going to register it is of great importance. In this article we discussed the advantages of ‘.es’ domains offer to your business.
A domain is a unique and unique name consisting of a set of characters that identifies a web page on the Internet. That is, no two domains are the same. With this in mind, we must emphasize that all domains consist of two parts, a name and an extension. For example: for the Acelera pyme Platform, the domain is acelerapyme.es where the name is acelerapyme and the extension is “.es”.
Domain extensions are also known as top-level domains and are classified into two large groups.
- ccTLDs (country code Top Leves Domains): linked to countries, such as “.es” for Spain, “.it” for Italy, “.de” for Germany, etc.
- gTLDs (generic Top Level Domains): are the generic extensions such as “.com”, “.net”, “.org”, among others.
In Spain, Red.es, the entity dependent on the Secretary of State for Digitalization and Artificial Intelligence that is responsible for the management of domain names with the extension “.es”.
This article discusses the advantages of .es domains and why you should have one.
Greater reach of Spanish-speaking users
Internet services presented under the “.es” domains are associated with Spain. That is why a “.es” domain represents a guarantee for your Spanish customers to find you and identify your SME as a company close to them.
Protecting the company’s online identity
Your company’s “.es” domain is a key element of its online identity. Having this type of domain can prevent your company’s digital identity from being easily impersonated by competitors or cybercriminals.
Better position in search engines
The extension “.es” is itself an element of the domain that helps to segment geographically. This can bring benefits when it comes to obtaining outstanding positions within search engines.
Reliability and quality of service
As we have mentioned before, the registrations of the “.es” domains are managed by the Public Business Entity Red.es, an agency attached to the Ministry of Economic Affairs and Digital Transformation, guaranteeing the highest standards of reliability and quality in the market. In addition, at no additional cost, Red.es offers an optional secondary DNS (Domain Name System) server, which helps ensure the presence of “.es” domains on the Internet.
Flexibility, agility and duration over time
The flexibility of the criteria for registering “.es” domains established in the National Domain Name Plan under “.es” allows to reduce the time when registering a domain, making the process practically immediate. Once registered, it can be registered or can be renewed for up to 10 years. This, in order to avoid annual renewal procedures.
Now that you know all the advantages of having a “.es” domain, we encourage you to register your ‘.es’ domain, and if you already have a top-level domain “.com” or another callsign, we recommend that you also register the “.es”, since, for a very low cost, you get a better digital positioning in search engines.
In fact, Red.es’s current rates are very competitive, even below those offered for other top-level domains. In addition, through accredited Registrar Agents, you can find solutions tailored to your needs at reduced prices.
NB: To read full article in Spanish visit Do you know what are the advantages of “.es” domains? | Accelerates SME (acelerapyme.es)